Movico Group, a major international player in mobile event marketing located in Deurne in The Netherlands has acquired a majority stake in Racetrailer.com, the leading supplier of transport solutions for race teams in Europe and beyond. For both companies, this step is a logical one as their respective activities complement each other perfectly.
Movico is an international specialist in mobile event marketing. With its large fleet of unique promotional vehicles, Movico is handling corporate promotion at international sports events, road shows and fairs. For global brands like Samsung, SAP, Nissan, Huawei, Dimension Data and Ziggo (Liberty Global), tailor-made roadshows are staged. Moreover, Movico has already been supplying mobile facilities for renowned sports events such as the the Tour de France, the Dakar Rally, the Volvo Ocean Race, the Paris marathon, Alpine Ski World Cup races and countless cycling classics for many years. The fleet includes special vehicles that in no time can be transformed into mobile VIP hospitality rooms, press and media rooms and mobile fair booths.
Racetrailer.com is specialised in construction, rental, purchase and sale of trailers for car and motorcycle race teams. Within a short time, the company has grown to become the leading supplier in this segment in Europe with clients in a variety of categories including Formula 1, World Rally Championship, DTM, Formula E and the FIA WEC.
Ron Reinders, founder of Racetrailer.com, is pleased with the intensified co-operation with Movico Group: “Thus, we are not only in a position to offer our clients reliable and affordable trailers for transport of competition cars and equipment, we are expanding the portfolio with mobile high-end hospitality units. Because many teams in motorsport also need hospitality facilities during events, the activities of our companies complement each other perfectly. I will remain involved as the CEO and with this step, we are able to further expand our team and become even more international. I would like to thank Movico Group for the confidence they have shown and I am looking forward to a successful co-operation!”
Rogier Wentink (co-owner / CEO) of Movico Group says: “During the past years, we have watched the rapid development of Racetrailer.com with interest and we have come to the conclusion that we can offer clients in motorsport an even more interesting package. With the acquisition of a majority stake in Racetrailer.com, we can further expand our presence in motorsport while the clients of Racetrailer.com can not only benefit from transport solutions for their cars and equipment, but also from our high-end hospitality units, which can be an excellent addition. We have full confidence in Ron Reinders and his team and we are delighted with this co-operation.”